A loyalty program can have a very positive impact on local shopping in several ways. Here are some key points to understand this effect: 

1. Encourage repeat purchases: Loyalty programs often offer benefits (discounts, gifts, cumulative points, etc.) to customers who return frequently. This encourages consumers to buy more from local businesses rather than turning to big box stores or online platforms. The more a customer is rewarded for their local purchases, the more likely they are to continue supporting these businesses. 

2. Strengthening the customer-retailer relationship: By offering rewards and benefits to their customers, retailers create a bond of trust. This helps to build loyalty among local customers who prefer to return to the same store, knowing that they will be rewarded there. This connection is often more personal and human than with big brands, which reinforces the attachment to local shopping. 

3. Boost the local economy: When consumers stay loyal to local businesses through loyalty programs, more of their budget is dedicated to local businesses, which creates a virtuous circle for the region’s economy. The money spent stays in the community, contributing to its development and prosperity. 

4. Distinguish local businesses from large brands: A well-designed loyalty program allows small local businesses to differentiate themselves from retail giants. Customers are more likely to support companies that offer them personalized benefits and that highlight a unique offer, often more in line with the specific needs of the local community. A program like Freebees, for example, allows smaller businesses to join the same network as large chains and thus enjoy the same benefits, at a fraction of the price.

5. Word of mouth and recommendations: A good loyalty program can also encourage customers to recommend the local business to their friends. In addition to direct benefits, rewards for referrals or shares can increase the visibility of local businesses. This generates free advertising and reinforces the attractiveness of local shopping.

In summary, a well-designed loyalty program not only encourages local shopping, but it can also foster long-term consumer engagement with local businesses, creating a more dynamic and sustainable business environment.

You would like to create your program or you have questions? Do not hesitate to contact us by email at info@freebeespay.com or by phone at 1-888-509-0388.